Jo Royle is Senior Lecturer and Subject Leader and lectures and researches in field of Electronic and Consumer Publishing.

(See my biography page for more information).


Publications:
Bookselling Culture & Consumer Behaviour: Marketing Strategies & Consumer Responses in UK Chain Bookshops

Underpinned by scholarly literature on retailing, marketing and consumer behaviour, this paper will present findings from original research examining consumer responses to the marketing strategies deployed in UK chain bookshops.

Article: Print

$US10.00

Article: Electronic

$US5.00
International Co-authorship in Academic Journals: A Chinese Perspective on Motivations, Benefits and Barriers

Based on the findings of recent research, this paper will focus on the motivations, barriers and benefits associated with international co-authorship amongst Chinese academics.

Article: Print

$US10.00

Article: Electronic

$US5.00