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Jo Royle is Senior Lecturer and Subject Leader and lectures and researches in field of Electronic and Consumer Publishing.
(See my biography page for more information).
Publications:
| Bookselling Culture & Consumer Behaviour: Marketing Strategies & Consumer Responses in UK Chain Bookshops | |||
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Underpinned by scholarly literature on retailing, marketing and consumer behaviour, this paper will present findings from original research examining consumer responses to the marketing strategies deployed in UK chain bookshops. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| International Co-authorship in Academic Journals: A Chinese Perspective on Motivations, Benefits and Barriers | |||
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Based on the findings of recent research, this paper will focus on the motivations, barriers and benefits associated with international co-authorship amongst Chinese academics. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||